Crafting pure nutrition for a stronger you — one honest jar at a time.
UrbanNut was born in a Bengaluru kitchen out of stubborn frustration. Every peanut butter on the shelf was loud with promises and quiet on ingredients — sugar, palm oil, emulsifiers, and labels that read like chemistry homework. We wanted something cleaner. Something honest.
It started with one question — what if we only used peanuts?
We bought a small stone mill, sourced a single batch of slow-roasted peanuts, and ground it on a quiet Sunday. The result was warm, aromatic, silk-smooth, and impossibly simple. Two ingredients. Nothing hiding. Nothing needed.
That first jar never made it past the weekend. But it started something — a conviction that modern Indian pantries deserve a peanut butter that respects the peanut, the person eating it, and the ritual of a simple, strong breakfast.
Today, UrbanNut is still small, still slow, and still obsessive about the craft. Every jar is stone-ground in Bengaluru, numbered, and inspected by a human before it ships. No shortcuts. No compromises. Just peanut butter, the way it was meant to be.
“Good food tells the truth. You taste the peanut, the salt, the patience. Nothing else.”
Our mission shapes every jar we pour. Our vision shapes every decision we make as a brand.
To make peanut butter that earns its place on your counter. No shortcuts, no chemicals, no sugar-laden compromises. Just slow-roasted peanuts, a whisper of salt, and the kind of care you'd take in your own kitchen.
A brand you reach for without reading the label. A pantry staple that athletes, chefs, and everyday snackers agree on. We want UrbanNut to stand for a quieter, cleaner, more confident way to eat well.
We don't hide behind marketing language. Here's exactly what we stand for — and what we refuse to compromise on.
Only peanuts and a pinch of pink Himalayan salt. Nothing hidden, nothing engineered.
Zero artificial stabilizers, emulsifiers, or palm oil. The kind of label you can actually read.
8g of plant protein per 32g serving — built for strong mornings and stronger finishes.
Hand-inspected, small-batch, and stone-ground in Bengaluru. Every jar is numbered and dated.
UrbanNut is the quiet partner in a stronger routine. A spoon before the run. A swirl on the oats. A scoop in the shake. Real fuel for real effort.
05:45
Start
12 km
Run
2 tbsp
UrbanNut
A warm spoon straight from the jar. No prep, no mess.
Stir into a banana shake for steady recovery fuel.
Two slabs on toast, sliced strawberry, black pepper.
Dip with apple wedges before the evening session.
Because some cravings deserve something real.
Join the waitlist for early access, founder's notes, and our first 500-jar drop. No spam. No noise. Just good things, slowly.